This website uses its own or third-party cookies. By continuing to browse, you consent to the use we make of them. If you wish, you can modify your preferences in your browser.
Book: Disruption by Design
Paul Paetz offers an insight on how to create products that are able to disrupt and then dominate the market
Microrobots to the Rescue
Technopolis Podcast by CityLab
Considering that market disruption is a discipline that can be learned as a guiding principle, the book Disruption by Design (Apress, 2014), written by Paul Paetz, offers a manual for product developers, entrepreneurs, executives and innovative people, which describes how to create a products, a service and disruptive companies, with the potential of changing the foundations of competitiveness to dominate the market in the long-term. To do so, he analyzes the keys of different success stories as well as the reasons that led other case studies to failure. This way he threshes the bases to implement products which are able to change the rules of the game in the market.
Main image: Author Paul Paetz describes how to create a product, a service and disruptive companies with the potential of dominating the market in the long-term.More info