Located on the main road of Dongzhimen Street in Beijing, the Beijing Gallery is designed by the world-renowned architect, Ma Yansong, Founder of MAD Architects. It has two floors with 800 m² indoor spaces, featuring a high glass façade as the main characteristic, creating a scene that interacts with light, imagery, the city and people. This space expresses Roca’s willingness to engage in a permanent dialogue with society by creating a platform for exchanging knowledge with professionals in the fields of architecture, interior design, management, and all those who are linked to innovation and sustainability.
“City Reflection” project aims to provide a unique exhibition space for designers, architects, and artists from all over the world, linking the city and community to discover the beauty of digital art. Using the interactive curtain wall as the carrier, Beijing Gallery combines visual, video, and other creative expressions to reflect the vitality of the city.
white space
The product exhibition at the Beijing Gallery is meticulously arranged to reflect the Roca's Mediterranean spirit and its forward-looking design, innovation and sustainability ethos. Our collections are displayed as integral components of a living landscape, showcasing the products' functionality in real-life scenarios.
The gallery's glass facade dissolves the boundary between the interior and city, allowing passersby to interact with the space and engaging in a dialogue with the people and activities within.