The Roca Galleries are buildings that express Roca's willingness to engage in a permanent dialogue with society by creating a platform for exchanging knowledge with professionals in the fields of architecture, interior design, management, and all those who are linked to innovation and sustainability.
The Architecture of Virtual Water is an installation at Roca Barcelona Gallery that blends science, art, and architecture to explore the essential role of water in life and society. Created by an interdisciplinary team led by Benedetta Tagliabue, it offers an immersive experience with digital projections and soundscapes that respond to visitors’ movements.
The brand's first flagship building
A building with an innovative image and iconic design that has become an architectural landmark for Barcelona. A multidisciplinary space open to visitors, displaying the best selection of the brand's products.
The building covers a space of 2,400 m distributed across three floors. The architects Borja, Carlos, and Lucía Ferrater (OAB - Office of Architecture in Barcelona) were commissioned to design the concept for the company's brand building along with Roca: a technological challenge in terms of both the façade design and the interior, where an interactive space welcomes visitors.
Built entirely of glass, the building resembles a large shop window that reveals its interior in a distorted way. During the day, amazing visual effects are created inside, while at night, it is fully lit up thanks to hundreds of LEDs housed in its structure, simulating a large cube of moving water. The user can interact with the building through touch screens, with sound and lighting effects.
Exhibitions, talks, and workshops. More than just a physical location, it is a platform for interior designers, designers, and architects across the world to share multidisciplinary knowledge, acting as a global network for identifying, interpreting, developing, and disseminating new trends in the industry.