Roca confirma su presencia en la Milan Design Week 2024

Roca presents ‘Mediterranean Perspectives’ y ‘Sparking Change’

  • 15 Apr
  • 21 Apr
  • 15-04-24 to 21-04-24
  • Milan, Italy
  • Event format: In Person

From April 15th to 21st, Roca will showcase its latest collections and cutting-edge developments in two different spaces during Milan Design Week. 'Mediterranean Perspectives' at Salone del Mobile and 'Sparking Changes' at Fuorisalone.


Mediterranean Perspectives by Mesura

Within the Salone del Mobile, Roca's pavilion stands out for its geometric design, evoking the Mediterranean spirit and closely linked to the characteristic architecture of Barcelona. Designed by the prestigious architecture firm Mesura, 'Mediterranean Perspectives' features an introverted structure that opens up towards a central plaza, inviting visitors to explore its interior.


Mesura is a model for creativity, achieving durable and creative solutions by venturing into the unknown and by reimagining the practice of architecture and design. The studio was founded in 2010 by five partners after being awarded the prestigious European Urban Planning Award. For the past fourteen years, Mesura has learned to untangle the complexities of each challenge to reveal the essence of the concept.

Mesura explores a wide range of mediums, including spatial projects, objects, resources, and editorial work. Each medium presents a unique opportunity to bring new ideas to life. Whether designing a space, crafting an object, curating resources, or producing thought-provoking content, Mesura approaches each project with dedication and a commitment to excellence.

Mesura’s working process is based on a transdisciplinary methodology that seeks to find connections between the various fields they operate in. Each project serves as a testing site where the process is as valued as the final outcome. Mesura believes that true innovation occurs when different perspectives and ideas intersect.



Sparking Change Designed by Mario Cucinella Architects

"Sparking Change," designed by Mario Cucinella Architects, incorporates the principles of circularity and decarbonization.

Located at the Università degli Studi in Milan, a backdrop formed by 4.5-meter-high semi-circular modular ceramics invites exploration of the evolution of ceramics and witnessing the transformation of raw materials into works of art.

Inspired by the recent launch of the world's first electric tunnel kiln at the Roca Group's production plant in Gmunden, Austria, the installation showcases the positive environmental impact of this pioneering innovation, which is leading to a paradigm shift in the ceramics industry. Through web-based augmented reality, visitors can experience a unique blend of physical and virtual interaction, delving deeper into the benefits of this kiln.


Mario Cucinella

Founded in 1992 in Paris by Mario Cucinella, MCA - Mario Cucinella Architects has more than 100 professionals based in Bologna and Milan. MCA specialises in architectural design that integrates environmental and energy strategies, made possible by an in-house R&D unit which analyses trends in the property sector, with a focus on sustainability.

Some of MCA’s completed and ongoing projects around the world include the Art Museum - Luigi Rovati Foundation in Milan; MIND - Milano Innovation District Master Plan; the Unipol Group Headquarters in Milan; One Airport Square in Accra; the NICE Headquarters in Limeira (Brazil) and the Italian Pavilion at Expo 2025 Osaka.

MCA also has its own product, interior and industrial design department (MCA Design), working with the most prestigious Italian manufacturing companies, and collaborates with the SOS School of Sustainability Foundation (Milan). Founded in 2015 by Mario Cucinella, this school for young professionals and recent graduates aims to provide the necessary tools to address environmental issues with an open, holistic, and research-based approach.

Event pictures