Dr. Colbey Emmerson Reid is Professor and Chairperson of Fashion Studies at Columbia College Chicago. She is the author of “Designing the Domestic Posthuman” (with Dennis Weiss, forthcoming from Bloomsbury Press) and "Brand Secret Micro-Collectives" (with Heather Johnson Dretsch, “Journal of the Association of Consumer Research” 6:4). Formerly the Director of the Consumer Innovation Collaborative, an interdisciplinary research partnership at North Carolina State University, she holds a PhD in English Literature from the University of Washington.