João Alberto Catalão is an international speaker, entrepreneur, coach and executive mentor, teacher, and expert in multicultural negotiation and sales. He holds PhDs in both Agricultural Technical Engineering and Marketing Management. He has a degree in Commercial Law, holds an MBA, a Master in Coaching, and has achieved higher level studies in psychology and philosophy, in addition to completing several courses in the field of negotiation (both national and international), along with extensive experience in training: coaching, mentoring, advanced technical management team sales, advanced sales and negotiation techniques (University Consortium: MIT/Harvard University/Tufts University, Cambridge, US). He is the author and coauthor of numerous publications.