Isabel Pérez Sánchez is the Communications and Events Manager for the LEGO Group in Spain and Portugal. After ten years in various multinationals such as Mondelēz International and MasterFoods, Isabel joined the LEGO Group in 2011. Her experience in the marketing and sales areas has allowed her to acquire a deep knowledge of the values and spirit of the brand, which she applies to cross-disciplinary projects within the company. Based in Madrid, she is in charge of public relations and influencers, the fan community, events, and partnerships.