Jordi Corral is a qualified engineer with a degree from the Polytechnic University of Catalunya (UPC). He joined the Roca Design Center in 1998, after seven years of experience as a development engineer in the automotive industry. In 2007, he was one of the founders of the Roca Innovation Lab, where he held the position of Project Manager for seven years, leading an interdisciplinary team of young and talented professionals whose objective was to create new solutions for problems and needs in the bathroom environment. At present, he holds the new position of Head of Global Innovation for the Roca Group, a transversal function that fosters innovation across the company, with a focus on product, process and business.