Sparking Change, the installation designed by architect Mario Cucinella for the Milan Design Week of 2024, is now on display at Roca Barcelona Gallery.
Roca unveils 'Sparking Change' in Barcelona, an installation that explores a path between tradition and industrial innovation in the ceramics industry.
It recreates the world's first electric tunnel kiln located at Roca Group's production plant in Gmunden, Austria. 'Sparking Change' **narrates** the cycle of renewal that **supports** sustainability. Composed of colorful 3D printed ceramic blocks, the installation **clearly illustrates** the progressive temperatures required to **achieve** high-quality ceramic products.
Beyond its visual appeal, the versatile blocks also serve as seating areas, inviting visitors to relax, converse, and socialize.
In line with circularity and decarbonization principles, 'Sparking Change' highlights the **significant** environmental benefits of Roca's **innovative** electric tunnel kiln for the production of bathroom ceramics.
Roca Group partnered with Keramischer OFENBAU to install the world's first electric tunnel kiln for sanitaryware ceramics production at its factory in Gmunden, Austria. This highly efficient and sustainable alternative to traditional production methods offers decarbonization and automation capabilities, marking a shift in the ceramics industry.
The initial results of this innovative kiln system show great potential for sanitaryware production, as well as for other sectors, including structural and technical ceramics, and tableware. Progress toward complete decarbonization in ceramics production demonstrates its economic viability and potential for a sustainable future.
Some of MCA's completed and ongoing projects worldwide include the Art Museum - Luigi Rovati Foundation in Milan; the MIND Master Plan - Milano Innovation District; the Unipol Group Headquarters in Milan; One Airport Square in Accra; the NICE Headquarters in Limeira (Brazil); and the Italian Pavilion at Expo 2025 Osaka.
MCA also has its own department for product, interior, and industrial design (MCA Design), collaborating with Italy's most prestigious manufacturing companies, and partners with the SOS School of Sustainability Foundation (Milan).
Founded in 2015 by Mario Cucinella, this school for young professionals and recent graduates aims to provide the necessary tools to address environmental issues with an open, holistic, and research-based approach.
Starting now, you can visit 'Sparking Change' at Roca Barcelona Gallery from Monday to Friday, 10 AM to 7 PM.
Free admission!