The Roca Lisboa Gallery team is organizing two sessions to help you get up to speed and prepare to communicate online on social media using the latest strategies that will boost your brand awareness and sales for your business.
This cycle, entitled “The Social Media for Business,” consists of two sessions organized by Ana Mendes, a business coach, consultant, and trainer specializing in social media communication.
With 12 years of experience in training on Meta group platforms (Facebook, Instagram, and digital ads), Ana Mendes also has a solid business background as Marketing and Communications Director at two multinational companies. She also taught at Porto Business School for seven years in the Digital Business Postgraduate Program, in the area of Social Media.
The first session will take place on February 24, at 6:00 p.m., under the theme “Digital Communication Trends 2026.”
Online communication on social media is essential for companies and professionals. But there are so many changes in platform infrastructure and algorithms that it becomes difficult to keep track of what works and what doesn't to give visibility to a business.
In an ever-changing digital context, marked by technological acceleration and the growing presence of Artificial Intelligence, this session offers a practical reflection on how to communicate value, concept, and identity in the digital universe, without losing aesthetic coherence or professional positioning.
Throughout the session, the main online communication trends for 2026 will be presented, along with the most relevant platforms and formats for professionals.
Admission is free, but registration is required, as places are limited.