Brand Residence Monitor

                                                                        Event

The Roca Lisboa Gallery hosted the first meeting of the Branded Residences Monitor in Portugal, a leading event in the branded residences sector, bringing together professionals from the real estate, architecture, and investment sectors for a day dedicated to knowledge sharing and market analysis.⁣

Our guests included Margarida Caldeira, Head of Lisbon and São Paulo Studio and Head of the Hospitality Sector at @broadway.malyan and José Antonio Uva from @estudiolisboa.sp and Managing Partner at Na Praia.

According to the report, which will be updated in June 2026, the typical product in Portugal is apartments for tourist (hotel) use, located mainly in leisure areas, with 141 m² and a market value slightly above one million euros. The inventory in Portugal exceeds 2,000 units, with a market value already approaching two billion euros. It is important to note that the BRM does not consider projects simply because they have been reported in the press, but rather those that are at an advanced stage of planning to be included in the analyses conducted by the entity. ⁣ 


The event was sponsored by Roca as the main sponsor and supported by  @firadebarcelona and @piscinabarcelona.

This gathering reinforces the Roca Lisboa Gallery’s position among industry professionals as a space for knowledge and sharing.⁣